Diversity or D.I.E

In the 25 years that I have been photographer and part of the AIPP, there have been massive changes in our industry. Technologically, with better gear being produced all the time and at lower prices. Socially, with many photographers ranking business skills and advocacy as less important than number your social media followers. Financially, the ability to earn an income can be very tough as it is highly competitive and the general market has been ‘dumbed’ down when often all that is required is an image for social media, viewed on peoples’ phones. Though there has been no changes in commercial photographers’ rights the power of ‘exposure’ to the less initiated, often rules.